Smartu Pte. Ltd. (“Smartu”, “we”, “our”, “us”) respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, engage our consulting services, or interact with us in any capacity.

By using our website or providing your information to us, you agree to the terms of this Privacy Policy.

Information we collect

Information you provide directly

• Your name, email address, company name, job title, phone number, or other details when you contact us or request information.
• Information you provide through forms, downloads, or event registrations.

Information collected automatically

• Technical data such as IP address, browser type, operating system, referring URLs, and browsing behaviour on our site.
• Analytics data about how you use our website, collected through cookies and similar tools.

How we use your information

We use the information we collect to:

• Respond to your enquiries and provide consulting or advisory services.
• Manage client relationships and communications.
• Improve our website, services, and user experience.
• Send relevant updates, newsletters, or invitations, only if you have opted in.
• Meet our legal and regulatory obligations.

We do not sell or rent your personal information to third parties.

Cookies and analytics

Our website uses cookies to support core functionality and to understand how the site is used. You can disable cookies in your browser settings, though some features may not work properly as a result.

We use Google Analytics and similar tools to understand visitor trends and improve our site. These tools collect data such as page visits, time on site, and device information.

Disclosure of information

We may disclose your personal information:

• To employees, contractors, or service providers who help us run our business, under appropriate confidentiality obligations.
• To comply with legal obligations or lawful government requests.
• To professional advisers, such as legal, accounting, or IT providers, under confidentiality obligations.
• In connection with a merger, acquisition, or corporate restructuring.

Data security

We put in place reasonable technical and organisational measures to protect personal information against unauthorised access, alteration, disclosure, or destruction. While we work to protect your data, no method of transmission over the internet is completely secure.

Data breach notification

If a data breach occurs that is likely to result in significant harm to affected individuals, or that meets the notification thresholds under Singapore’s Personal Data Protection Act (PDPA), we will notify the Personal Data Protection Commission and affected individuals as required by law.

Data retention

We keep personal data only for as long as needed to fulfil the purposes set out in this policy, or as required by law. When data is no longer needed, we securely delete or anonymise it.

Your rights under the PDPA

Under Singapore’s Personal Data Protection Act, and where applicable under other data protection laws, you have the right to:

• Access or request a copy of the personal data we hold about you.
• Correct or update inaccurate information.
• Withdraw your consent to our use of your data, subject to legal and contractual restrictions.
• Request deletion of your personal data, where applicable.

To make a request, email us at hello@smartu.sg. We will respond within a reasonable time and in line with the PDPA.

International data transfers

If your information is transferred or processed outside Singapore, we take steps to ensure it receives a standard of protection comparable to that under the PDPA, in line with applicable privacy laws.

Third-party links

Our website may contain links to other websites or services not operated by Smartu. We are not responsible for the content, security, or privacy practices of those external sites.

Data Protection Officer

We have appointed a Data Protection Officer (DPO) responsible for overseeing this policy and handling privacy questions and requests. You can reach our DPO at hello@smartu.sg.

Updates to this policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page at smartu.sg/privacy-policy. We encourage you to review it periodically.

Contact us

If you have questions about this Privacy Policy or your personal data, please contact us:

This policy is provided for general information and is not legal advice.